Fri, 12 Feb 2010 23:46:50 +0000

Question 1: The Jefferson County Web Site Redesign
(http://JEFFCOnline.jccal.org), undertaken by the Program Management Office (PMO)/Department of Information Technology was launched in Summer 2009; the first major Web initiative for Jefferson County in nearly two decades. Created in only three months, the new Web site serves nearly 700,000 citizens. As a result of this accomplishment, the web site received a 2009 Honorable Mention Award from Government Computer News (GCN) for Outstanding Information Technology Achievement in Government.
The redesigned Web site is used by residents to pay property taxes, renew vehicle/boat registration and fulfill various e-government services online.

Question 2: The Jefferson County Web portal is designed to serve as a
cost-effective, yet high availability (99%+ uptime), communication tool to promote and enhance e-government. To increase engagement/interest with citizens and the overall general public, the renovated web site currently deploys: multi-lingual capabilities relative to presentation templates and translated information postings, cutting edge components – Web 2.0/Government 2.0 technology – utilized throughout the entire Web portal, online sex offender registry/listing, a Top Site Links section and an enterprise-level keyword search. Because the County’s Web portal is based on open standards, compatibility with mobile devices (e.g., the Apple iPhone 3G/3GS) and other smartphones is also in place.
Another feature added to engage our audience was an online streaming video feed from the Alabama Department of Transportation (Interstate traffic cameras), which is now linked from our Web site. This feature is beneficial for citizens planning commute routes within the County.
Citizens have the ability to view the live feed to avoid congested areas and plan alternate routes. The County also employs an integrated survey tool to promote feedback communications among its citizens. As such, over 80% (81%) of citizens have found the display of the site acceptable.
Another new addition to the site is eRequests (electronic requests sent from our online feedback/suggestion form). This service has proven valuable as an effective communication tool by transitioning users from the traditional method of contact (telephone) to a more efficient and documented electronic method.

In an attempt to enlighten the County’s citizens on government-related matters, Jefferson County introduced the Jefferson County Info Video: an online video portlet to Government Technology (GTtv) featuring government-related topics discussed by industry experts. The online video currently includes a thirty-two minute video feed on identity theft, fraud and forgery from Frank Abagnale Jr. This was Leonardo DiCaprio’s character in the major motion picture “Catch Me if You Can” alongside Academy Award-winning actor Tom Hanks. The video is implemented on our web site to alert and inform the citizens of Jefferson County of the risks and dangers associated with their personally identifiable information (PII).
An innovative approach was required to renovate the previous Web
portal’s original state (circa 1996) and provide service delivery
improvements. The new Web portal implements a government-to-government (G2G) model between local, state and federal government web sites (The White House, CDC, FBI, etc.). Overall, service delivery improvements have created a means to advance electronic communication, increase e-government and renovate our current e-commerce applications (Vehicle/Boat Registration Renewal). Additional delivery improvements include: the Centers for Disease Control (CDC) H1N1 information, online Web polls and integration of local, state and federal government information from the Jefferson County Web Portal. For example, visitors can pay parking tickets (City), view stimulus/recovery data (State), and link from our site to the
U.S. Congress (U.S. Senate/U.S. House) at the federal level.
Site usability has improved through the county portal as all online
content has been expanded, while being centralized. Our Online Services, as a whole, have been grouped into a single navigation section for user simplicity. This was a goal for us in the area of service delivery to prevent users from searching various areas of our site to find information. All information related to different departments is
accessible through consistent navigation on the portal’s site. From
feedback and general consensus, our citizens disapproved of the previous site’s design and navigation as a whole. As a result, our current navigation is interactive and includes drop-down menus with sub-categories for increased usability. Also, the web site currently has enterprise-wide search capabilities – a feature that did not exist on the previous site.

Question 3: As an improvement in the area of performance measurement, Jefferson County implemented web analytics to consistently track and monitor its online performance. Using dashboard and overview reporting, we analyze such web activity as visitor traffic and activities, new and returning visitors and web browsers/operating systems used by citizens accessing our web site. From statistical analysis, the number of returning visitors accessing our site has risen almost 80% (79.24%). Through our online data collection, site activity and online behaviors are monitored to identify our most frequently visited areas of the site. In addition to tracking site usage within the continental United States, our data analysis globally lists countries that visit our site. These countries include, but are not limited to, Hong Kong, Austria, India and the United Kingdom.
Additionally, to conduct marketing research on its citizens, Jefferson
County utilizes a built in Survey tool and FAQs to promote feedback
communication and input. These features offer a window of knowledge from citizens in order to ascertain their wants, needs and preferences for the web site and also answer routine questions, respectively.

To expedite knowledge transfer and problem resolution, Jefferson County has increased the quality and effectiveness of its online feedback process by expanding and automating the options available to its citizens. Options include: Property Taxes, Car/Boat Renewal Registration, contacting County Departments as well as providing suggestions and general comments about the new site through a more automated process.
With some vendor-provided RFP solicitations we received listing at over $500,000, the entire Web project was produced internally for just over $50,000 ($54,000), creating a six-figure savings for the taxpaying
citizens of Jefferson County. Press Confirmation:

http://www.birminghamtimesonline.com/site/index.php?option=com_content&view

=article&id=1178:jefferson-county-commission-website-receives-honorable-men
tion-in-national-competition&catid=35:local-news-headlines&Itemid=95

Jefferson County drafted five Web site policies (Privacy Policy, Web Site Linking Policy, Multi-Language Guidelines, Internet Security Guidelines and Permissions and Trademark Guidelines) providing instruction on the uses, procedures and practices of our Web site.
As a cost-savings measure, Jefferson County utilized its existing
server/backend assembly to build collaborative platforms for its new Web site. Actual hard dollar figures were formally assessed for pricing
requirements and software benefits/options on the Web portal software.
Various hardware and software components were extended and new components (e.g., portal software) were joined to determine the most effective, yet cost-efficient, technical solution (front-end, database, and web/host server hybrid). As a result, the web portal project was completed without any external consulting services required – a savings to all taxpayers of Jefferson County.
Business previously performed manually or at a physical location
(document/form access, vehicle registration renewal, etc.) can now be
expanded or enhanced through the new web portal. With the portal having low overhead and maintenance costs, this has resulted in increased productivity for county employees and convenience for county residents.

With all government entities at the federal, state and local levels having to ‘do more with less’, the scalability and flexibility of the selected portal solution allows for a transition from hard-copy processes to a cutting-edge model of conducting e-government. This is a welcomed change for the citizens of Jefferson County.

Question 4: Detailed information on our locations/satellite offices,
VeriSign Security Seal Verification, updated content for all County
Departments (including a department-based Frequently Asked Questions (FAQs) section) and a consolidated online directory provide an enhanced ability for citizens to access County information.
Along with its Web portal, Jefferson County enhanced its e-commerce
technology with two redesigned web applications – Vehicle Tag Renewal and Boat Tag Renewal. The overhaul of the Car and Boat Tag Renewal applications’ design and development has made the online renewal process more inviting for citizens. Users benefit from this upgrade by having a stable, intuitive and cutting-edge application process.
The current site is now viewable in multiple browsers and downloadable
software linked from the Jefferson County site includes: Adobe Acrobat
Reader, Web browsers (Internet Explorer, Firefox), Media Players (Adobe Flash Player, Windows Media Player, QuickTime Player) and Microsoft Office Viewers (Excel, PowerPoint, Word) – for those that do not possess a license of the Microsoft Office Suite’s software. This valuable download allows citizens to view and print e-government documents in otherwise inaccessible formats for some.
Lastly, we improved our outdated, static map images (.jpg and .gif format) for providing directions to our courthouse and satellite locations with embedded Google Maps web mapping technology in our web pages. As a direct result of these Web 2.0 mashups, even our novice Web citizens have the ability to determine actual driving directions to and from our locations dynamically, without having to phone our information desk and receive directions manually.

Presentation Transcript: Copyright ® 2009 Rovi Corporation. Rovi Introduction Analyst Day Overview Presented by Fred Amoroso December 10, 2009 Copyright ® 2009 Rovi Corporation. Safe Harbor Statement All statements contained herein, as well as oral statements that may be made by the Company or by officers, directors or employees of the Company acting on the Company’s behalf, that are not statements of historical fact, including but not limited to any description of the Company’s or its management’s future plans, objectives, or goals, constitute “forward-looking statements” and are made pursuant to the Safe- Harbour provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Such factors include, among others, the Company’s estimates of future revenues, earnings and growth rates, business strategies, the Company’s assumptions and estimates relating to guide advertising, the Company’ ability to pay down its debt, whether markets materialize as anticipated and customer demand for the Company’s technologies and integrated offerings. Such factors are further addressed in the Company’s Report on Form 10-Q for the period ended September 30, 2009 and other documents as are filed with the Securities and Exchange Commission from time to time (available at www.sec.gov). The Company assumes no obligation, except as required by law, to update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this presentation. Page 2 Copyright ® 2009 Rovi Corporation. Rovi Profile Notes: 1. See slide 106 for discussion regarding Adjusted Pro Forma information. 2. 2009 estimates reflect midpoint of company-provided estimates. 3. Company provided a range of $475mm to $480mm in Adj. Pro Forma Revenue & $1.45 to $1.50 in Adj. Pro Forma EPS on Nov. 5, 2009. 2008 Act. 2009 Est. 1 Low Mid High Revenue $432 $478 10% 11% 11% EPS $0.88 $1.48 65% 68% 70% Growth Range 2 • Headquarters: Santa Clara, CA - Offices: Los Angeles, Radnor (PA), Tulsa, New York, UK, Luxembourg, Japan, Hong Kong,… • ~1,200 employees worldwide • Major customers – Service Providers, CE Manufacturers, Portals, Studios • Over 4,200 patents and patent applications worldwide • Metadata on ~1.2mm TV series episodes, ~1.8mm albums, 16mm tracks, ~430K movie titles • Penetration - Service Provider IPG - 111mm IPG subscribers licensed worldwide - CE IPG - ~91mm IPG-enabled cumulative device shipments - IPG advertising – Revenue share rights in place with ~121mm IPGs worldwide • ~55mm IPGs currently deployed with IPG ads included - ~22 million service provider homes and ~ 33mm CE device homes - Content Protection • Protecting over 9 Billion DVDs • 700+ CE, PC & IC Licensees / 500+ million enabled devices • Adjusted Pro Forma Financial Information1 Page 3 Copyright ® 2009 Rovi Corporation. State Of The Market The industry wants to… • increase market opportunities • address non-traditional competition • differentiate their product lines • protect their revenues Consumers want to… • find their favorite movies, TV shows, music, and photos • discover new content • find cool information about their favorite celebrities, bands, and musicians • interconnect their devices and media in the home Page 4 Copyright ® 2009 Rovi Corporation. More & More Offerings Are Available COULD THIS FINALLY BECOULD THIS FINALLY BE THE SEASON FOR WEB TV?THE SEASON FOR WEB TV? -USA Today Hulu Not Switching to Pay Site -Entertainment Weekly Enthusiasm Among CE Makers for Building tru2way-Capable Products has Waned -CE Daily Netflix Streaming Comes to Sony Bravia TVs, Blu-ray -PC Magazine Sony to Take On Amazon, Netflix with Download Service -Digital Trends Comcast to offer cable shows online this year, Time Warner and others plan to follow suit - Associated Press The 'Next Big Thing in TV' is Online from Cable Operators - Medicaster All the changes result in continued consumer confusion Panasonic is Cleared to Make Sanyo Offer -WSJ Page 5 Copyright ® 2009 Rovi Corporation. Trends Facing Industry • SP Services - Broadband penetration - ~84mm U.S. HHs (Source: Screen Digest) - Digital Pay TV penetration >80% in North America (Source: SNL Kagan) - DVR penetration hitting 33% U.S. TV homes (Source: SNL Kagan) • CE Display Trends - Flat panel TV shipments to grow 20% in 2009 to 143.8mm (Source: DisplaySearch) - Sony – expects one trillion yen in sales of 3D-related products in the year ending March 2013 - Connected TVs expected to grow to 69MM by 2012 (Source: DisplaySearch) - DLNA device types continue to grow from 1,400 in ’07 to 5,500 in mid ’09 (Source: ABI) - Demand exploding in developing countries - China became the largest PC monitor market in the world in Q2’09, surpassing EMEA regions (Source: DisplaySearch) • Online Video (Source: Adams Media Research) - Consumer spending on paid internet video has grown from $340mm of term loan and $100mm of high yield • Rebranded Company – solutions focused • Reiterate $475mm to $480mm revenue range, $1.45-$1.50 EPS, upside to initial estimates - Initial estimates - $435mm-$475mm revenue range, $1.15-$1.45 EPS (a/o 12/18/08) • Affirm high-single digit to low-teens revenue growth and even greater earnings growth for 2010 Adjusted Pro Forma (APF) Financial Progress & Key Corporate Milestones 2009 YTD (through Q3) Highlights Page 13 Copyright ® 2009 Rovi Corporation. Summary Investment Highlights • Compelling strategic combination of complementary solutions - Guidance + Connectivity + Metadata + Security - Independent purveyor of key pillars of Digital Media technology requirements • Strong competitive position - Proven and growing patent portfolio with long remaining life - Platform agnostic, highly extensible, addressing key growth areas - Proprietary metadata databases inform consumer amid sea of digital choices - Must-have technologies, essential to offering complete solutions - Integrated product offering • Broad customer footprint • Well positioned to address growth opportunity from digitization of content - Targeting 15-20% CAGR growth long-term - Long term growth drivers include new solutions for new markets, increased penetration & advertising • Attractive financial profile - High operating margins and low capex drive FCF growth - High percentage of royalty-based, recurring revenue streams • Experienced, proven team, with successful track record Page 14 Copyright ® 2009 Rovi Corporation. Agenda Time Presentation Speaker 8:30 am Breakfast 9:00 am Kickoff Fred Amoroso - President and CEO 9:30 am IP Highlights Samir Armaly - SVP WW Patent Licensing 10:00 am Data Solutions John Moakley - EVP Data Services 10:20 am Break 10:30 am TotalGuide & the CE Market Corey Ferengul - EVP Product Management & Marketing 11:00 am The Service Provider Market and Advertising Tom Carson - EVP WW Sales 11:30 am Break 11:45 am Financials James Budge – CFO 12:15 pm Q&A 12:45 pm Wrap Up Fred Amoroso - President and CEO Page 15 Copyright ® 2009 Rovi Corporation. Patent Portfolio Overview Analyst Day Overview Presented by Samir Armaly SVP WW Patent Licensing December 10, 2009 Page 16 Copyright ® 2009 Rovi Corporation. Patent Portfolio Overview • Rovi has one of the world’s leading patent portfolios directed to digital media and related technologies • Established by recognized pioneers in their respective fields, and includes fundamental patents in the areas of guidance, advertising on guides, data interaction with guides and protection • Unique asset providing: - - Protection for Rovi’s own technology solutions - - Significant revenue through licensing third-party technology solutions - - Runway for execution of product strategy Page 17 Copyright ® 2009 Rovi Corporation. Large, Worldwide Portfolio • Large, worldwide patent portfolio providing protection and opportunities for domestic and international growth - ~2550 Issued Patents - ~1700 Pending Patent Applications Page 18 Copyright ® 2009 Rovi Corporation. Guidance Patent Portfolio Overview • Essential guidance portfolio – early, broad, fundamental • Provides extensive protection and coverage beyond the traditional “grid” • Platform and technology independent • Domestic and International protection • Integrated portfolio that is generally not reliant on one or a few key patents for success • Portfolio often has multiple patents and patent applications directed to the illustrated features, resulting in both early priority dates and staggered expiration dates • Breadth and depth of the portfolio makes attempted “design-arounds” difficult • Ongoing innovation drives continued expansion of portfolio Page 19 Copyright ® 2009 Rovi Corporation. Guidance Patent Portfolio Basic Guidance Features Mini-Guide Transparent Overlay Quick Menu Page 20 Copyright ® 2009 Rovi Corporation. Guidance Patent Portfolio Digital Recording Dual Tuner Conflict Resolution Series Recording Page 21 Copyright ® 2009 Rovi Corporation. Guidance Patent Portfolio Cross-Platform Functionality Place-Shifting Remote Recording Integrated Video Guidance Page 22 Copyright ® 2009 Rovi Corporation. Guidance Patent Portfolio Online Guidance & Video Search Contextual Video Search Rich Media Localized Listings Page 23 Copyright ® 2009 Rovi Corporation. Guidance Patent Portfolio Interactive Advertising Program Promotion Interactive Advertising Targeted Advertising Page 24 Copyright ® 2009 Rovi Corporation. Examples of Newly Issued Patents in 2009 Integrated Guidance Over-The-Top Content Page 25 Copyright ® 2009 Rovi Corporation. Examples of Newly Issued Patents in 2009 New Platforms: Network DVR Digital Living Room Study/Den Master Bed Room Recorded Content Broadcast Service Provider Head End Service Provider Home Page 26 Copyright ® 2009 Rovi Corporation. Examples of Newly Issued Patents in 2009 Connected Devices: Whole Home VOD Living Room Bedroom View in Living Room. Pause. Resume play in another room. Page 27 Copyright ® 2009 Rovi Corporation. Examples of Newly Issued Patents in 2009 Enhanced Advertising: Access to Internet Content Page 28 Copyright ® 2009 Rovi Corporation. Commercially Valuable Portfolio CE & Mobile Service Providers 3rd Party IPG Providers Online BSkyB Page 29 Copyright ® 2009 Rovi Corporation. Guidance Patent Portfolio International • International guidance patent portfolio has exhibited significant growth over the past 10 years • International portfolio growth has enabled parallel growth in international licensing business • Opportunities for growth in patent licensing internationally remain - Expansion of System Operator licensing beyond Americas - Expansion of patent licensing into new territories Page 30 Copyright ® 2009 Rovi Corporation.Page 31 Continued International Licensing Opportunities • 2009 was successful for our international program - Added critical new licensees in APAC and EMEA - Expanded geographic coverage with some existing customers - Both for service provider and CE industries • Significant opportunities remain for 2010 and beyond - EMEA Service Providers - Japan opportunity - New platforms (e.g., online, web, TV Everywhere) Copyright ® 2009 Rovi Corporation. Summary • Rovi has one of the world’s leading patent portfolios directed to digital media and related technologies - Commercially viable and relevant portfolio • Continuing to grow with new key patents recently granted and pending • Large customer base which we believe still holds future opportunity - Expanding to other geographies - Extended use cases within our current customer base - Companies who have not yet taken a license Page 32 Copyright ® 2009 Rovi Corporation. Thank you. Copyright ® 2009 Rovi Corporation. Metadata Analyst Day Overview Presented by John Moakley EVP Data Services December 10, 2009 Copyright ® 2009 Rovi Corporation. What is Metadata? - In room demonstration Page 35 Copyright ® 2009 Rovi Corporation. Entertainment Metadata a Strategic Differentiator • Entertainment Metadata is core to our solutions - IP + Metadata + Software = Unique Offering • Entertainment Metadata crosses vertical markets - Key for CE manufacturers, Service Providers, web properties and others • We believe the stand alone data opportunity is growing - New interaction models, devices, and web locations all require entertainment Metadata - Service provider and international opportunities are underpenetrated • Rovi is well positioned - Combination of all the entertainment metadata we have assembled results in a unique position • Over 300 people in NA, EMEA and APAC working to maintain our data • In house editorial expertise drives our quality - Upgraded infrastructure to support automation, flexibility and scalability Page 36 Copyright ® 2009 Rovi Corporation. Metadata statistics - In room demonstration Page 37 Copyright ® 2009 Rovi Corporation. Building Critical Capability • Integration of our European and North American metadata platforms will conclude in early 2010 - Will provide a uniform experience for content consumed in different geographies - APAC integration to follow • Matchmaker, the industry’s only comprehensive data linking tool, will be completed in early 2010 - Allows us to integrate any 3rd party Metadata catalog to our vast metadata portfolio - Important for product’s (e.g., TotalGuide) ability to provide integrated search and recommendations across IP content Page 38 Copyright ® 2009 Rovi Corporation. MatchMaker – In room demonstration Page 39 Copyright ® 2009 Rovi Corporation. The Stand Alone Opportunity • Expanding markets - European expansion under way - Increased coverage for music and video data in APAC • New Use Cases - TV Everywhere, new devices • Stand alone data revenue is growing - Organic growth rates of 30%+ - Expectation that stand alone data revenues will grow to over $200MM+ by 2013 Page 40 Copyright ® 2009 Rovi Corporation. Summary • Entertainment Metadata is core to our solutions - Key to product differentiation • Entertainment Metadata crosses vertical markets • We believe the stand alone data opportunity is growing • Rovi is well positioned Page 41 Copyright ® 2009 Rovi Corporation. Thank you. Copyright ® 2009 Rovi Corporation. TotalGuide and the CE Marketplace Analyst Day Overview Presented by Corey Ferengul EVP Product Management and Marketing December 10, 2009 Copyright ® 2009 Rovi Corporation. The State of the Market • Consumers want an easier time sifting through the options • Consumers want to discover new content or forgotten favorites • Consumers want to access their content from any device, not limited by “rights” issues • CE, cable and satellite providers are battling for control of the remote How can consumers connect, discover, manage and enjoy all the digital media available to them? Page 44 Copyright ® 2009 Rovi Corporation. CE Landscape • Core product shipments strong – DTV, STB - HD, flat panel, connectivity and 3D driving sales - Analog to digital conversion • Manufacturer and retailer consolidation - Tier 1 brands are gaining market share but trying to defend margins - Tier 2 brands are focusing on niche markets, leaving the market or being acquired - Low-cost OEMs eroding margins • Moving to an IP-based living room - All devices connected to the Internet - Mixture of device and cloud-based storage • Abundance of content - Variety of types: professional, semi-pro, user-generated, 3D, etc. - Variety of distribution channels: Internet, CE, cable, telco, 3G, satellite, etc. • Connectivity and networking drive demand - More than 50% of global broadband households had home networking by Q408 - DLNA device types continue to grow from 1,400 in ’07 to over 5,500 in mid ’09 - Connected TVs expected to grow to 69MM by 2012 Sources: ABI, DisplaySearch, Screen Digest, Futuresource Consulting, iSuppli, JEITA Black Book, 1H2009 Page 45 Copyright ® 2009 Rovi Corporation. More & More Offerings Are Available COULD THIS FINALLY BECOULD THIS FINALLY BE THE SEASON FOR WEB TV?THE SEASON FOR WEB TV? -USA Today Hulu Not Switching to Pay Site -Entertainment Weekly Enthusiasm Among CE Makers for Building tru2way-Capable Products has Waned -CE Daily Netflix Streaming Comes to Sony Bravia TVs, Blu-ray -PC Magazine Sony to Take On Amazon, Netflix with Download Service -Digital Trends Comcast to offer cable shows online this year, Time Warner and others plan to follow suit - Associated Press The 'Next Big Thing in TV' is Online from Cable Operators - Medicaster All the changes result in continued consumer confusion Panasonic is Cleared to Make Sanyo Offer -WSJ Page 46 Copyright ® 2009 Rovi Corporation. Connectivity is Key Source: Futuresource Consulting Page 47 Copyright ® 2009 Rovi Corporation. Fundamental Changes Are Occurring • Business models or revenue sources -The current economics are changing for nearly all players in the ecosystem • Content producers, Pay TV, CE manufactures, Advertisers -Experimenting with many different models, crossing old boundaries • Subscription, purchase, rental, ad supported • Consumer interaction models -Changing where and when they consume content -Exploding desire for choice – but guided choice -Seeking simplicity Page 48 Copyright ® 2009 Rovi Corporation. CE Market Challenges • Complex technology - CE devices need to become more intelligent to support connected features - Matrix of file types, codecs and DRM schemes complicates digital media consumption - Manufacturers focus on hardware development - Software development expertise needed • Ongoing relationship with consumers required - Manufacturers are used to ‘fire and forget’ - Need to continue servicing customers post-sale in a connected, content-driven world • Manufacturer resources are limited - Economic climate affecting available resources - Outsourcing emerging technologies makes sense • Content is King - Nearly every manufacturer is focused on how to best deliver IP-based content to their device - Managing content relationships, from both business and technology perspectives, is a major challenge Rovi can capitalize on the growth of its core market and the chaos around connected features to be the premier software and services partner to CE device manufacturers. Page 49 Copyright ® 2009 Rovi Corporation. Challenges Beyond CE Manufacturers • Users - Where is the consistent user interface to access content? - How do I search across all this content and ensure it will work on my device? - How do I play that content once I find it? - How do I browse the vast amount of content available on my TV? • Service Providers - How do I get new services to my customers fast? - How do I keep customers from using other devices for content? - How do I differentiate? Page 50 Copyright ® 2009 Rovi Corporation. TotalGuide Overview Copyright ® 2009 Rovi Corporation. What is TotalGuide? TotalGuide™ is Rovi’s next- generation media guide that helps CE manufacturers build and market products that allow access to television, broadband and personal content from one user interface. Page 52 Copyright ® 2009 Rovi Corporation. How is TotalGuide Different? • Exposes new capabilities for consumers - Provides access and search across all digital content via one interface - Enables access to OTT, data browsing, integration search and recommendations • Exposes new revenue potential - New ad units and forms and new content options • Three guides in one - Broadband, broadcast and personal • Flexible Deployment - Full TotalGuide or components - TV, Blu-ray players, STB’s, Gaming consoles Sample of relationships Page 53 Copyright ® 2009 Rovi Corporation. Access TV, Broadband and Personal Content Page 54 Copyright ® 2009 Rovi Corporation. Powerful Metadata Drives Experience Overview Info Cast Details Editorial Reviews Page 55 Copyright ® 2009 Rovi Corporation. Recommendations Enable Content Discovery Expert Recommendations Social Recommendations Personalized Recommendations Page 56 Copyright ® 2009 Rovi Corporation. Flexible Access To Multiple Content Sources Branded Partner Portal Content Services Portal Page 57 User Driven Search Copyright ® 2009 Rovi Corporation. Video-Enabled Ads Throughout the Solution • Each ad is selectable allowing a more interactive experience, including commerce • Core ads are spread across top and sides of the screens Page 58 Copyright ® 2009 Rovi Corporation. Increased Advertiser Options • Increased premium for an improved ad unit • Extend control over user experience within the banner ad - Custom look and feel - Offer trailers, more information, special offers, social media Page 59 Copyright ® 2009 Rovi Corporation. New Forms of Grid Advertising • Once selected, we can trigger an interaction • Ads can be inserted into the grid either in a row or into a cell • Not limited to program promotion Page 60 Copyright ® 2009 Rovi Corporation. Survey Says • Rovi and NPD partnered to survey entertainment enthusiasts on TotalGuide product concept in Q309 • 84% interested in using TotalGuide concept • 73% say “much more likely/somewhat likely” to buy a TV with TotalGuide concept installed • Almost 90% surveyed agreed that “more is not necessarily better when it comes to TV channels”; they want access to the content they like best • 48% find the availability of features, like those in TotalGuide, will extremely or very strongly influence their choice of pay TV provider • The features of most interest - Movie/TV promos (67%) - Access to one of the worlds largest entertainment databases (63%) Page 61 Copyright ® 2009 Rovi Corporation. The CE Business Copyright ® 2009 Rovi Corporation. Rovi CE Business Snapshot NAM Guides EUROPE Guides JAPAN Guides Media Recognition • Key wins in game, mobile, automotive platforms • Now receive nearly 7MM daily LASSO lookup requests Connected Platform •Design wins with 3 out of the 5 top STB manufacturers worldwide plus additional for MR-DVR • ~5.3MM Rovi Guides embedded in digital TV’s (install base as of 1H09) • ~5.7MM Rovi Guides embedded in DTVs, DVD-Rs and STBs as of 1H09 • ~21.9MM Rovi Guides embedded in DTVs and DVD-Rs as of 1H09 Sources: Rovi finance/royalty report; internal reporting. Page 63 Copyright ® 2009 Rovi Corporation. CE Business Drivers • Maximize number of devices that embed our software -Increase the number of devices we get royalties on as well as the footprint for advertising • Maximize royalty per device -Create compelling solutions that cause customers to use more of our solutions, thereby increasing our revenue per unit • Maximize consumer usage -Increase our advertising opportunity Page 64 Copyright ® 2009 Rovi Corporation. Rovi CE Products Rovi products connect devices and connect consumers to the entertainment they love. Connect • Connected Platform • Software Update Service Guide • TotalGuide • TV Guide On Screen • Guide Plus+ • G-Guide Protect • ACP Insight • Movie Data • LASSO Media Recognition• Music Data Page 65 Copyright ® 2009 Rovi Corporation. 2010 CE Strategy 1. Launch TotalGuide to expand the guidance value proposition • Digital TVs • Blu-ray players/recorders • Retail STB 2. Drive content partnerships to aggregate disparate content sources, simplify relationship management, and aid in technology integration • Add value above relationships CE manufacturers may have by creating an integrated search and discovery experience 3. Extend solutions into new markets (e.g., automotive, networking, storage) • Combine our media recognition and connectivity products to provide vertically- targeted solutions Page 66 Copyright ® 2009 Rovi Corporation. Emerging Opportunity - Rovi’s Automotive Solution • Recognize CDs, DVDs, Blu-ray Discs and digital files in the car • Share digital media between portable and networked devices and the car • Enhanced by one of the largest entertainment databases in the world • Supports thousands of standards- based devices • Components include LASSO, Connected Platform, Data Solutions, Professional Services Recognize, connect and enhance digital media in the car Page 67 Copyright ® 2009 Rovi Corporation. Automotive Use Case – Kenwood Description: Kenwood is a leading developer and manufacturer of consumer electronics and communications equipment. Opportunity: For its car navigation system, Kenwood was looking for an extensive music metadata source. Kenwood’s specific regional requirements and metadata update schedule needs were met by Rovi’s LASSO solution. Device: Kenwood HDV-909DT integrated audio/video GPS navigation system Solution: LASSO, Data Solutions Summary: System launched in early 2009; includes an SD card-stored metadata feature with quarterly updates of new release information. Page 68 Copyright ® 2009 Rovi Corporation. Emerging Opportunity - Rovi’s Media Management Solution • Recognize and manage digital media stored on disparate devices • Aggregate, clean and enhance photos, video and music acquired from multiple sources • Skinnable PC-based application shipped with storage products • Cross-platform and supports thousands of standards-based devices • Components include LASSO, Connected Platform, Data Solutions Recognize and enhance digital media stored on multiple devices throughout the home Page 69 Copyright ® 2009 Rovi Corporation. Overall Market Opportunity • We are excited by the size of the market opportunity in the target devices which we feel will serve to meet our targets • Worldwide growth of devices remains on track to provide future opportunity • Rovi has not penetrated all target markets to the fullest, leaving potential Page 70 Copyright ® 2009 Rovi Corporation. CE Total Addressable Market in 2010 NAM 39MM DTV 15MM Blu-ray 49MM STB 18MM Auto Europe 31MM DTV 6MM HDD-DVD-R 6MM Blu-ray 19MM Retail STB* 29MM STB* 18MM Auto Japan 12MM DTV 3MM HDD-DVD-R 7MM Blu-ray 1.5MM STB 2MM Auto Sources: DisplaySearch, Screen Digest, Futuresource Consulting, iSuppli, *Figures for EMEA Page 71 Copyright ® 2009 Rovi Corporation. Core Market Shipments 2009-2012 Device & Region Shipments IP-Enabled CAGR DTV NAM 34MM 44MM 19% 90% 10% DTV EU Top 5 22MM 32MM 21% 83% 12% DTV Japan 11MM 13MM 100% 7% DTV Central/Eastern EU 6MM 13MM NA 32% DTV ROW 10MM 42MM NA 63% Device & Region Shipments CAGR HDD DVD-R – EU, Japan, US 9MM 13MM 12% Retail STB – Western Europe 36MM 34MM -2% Sources: DisplaySearch, Screen Digest, Futuresource 1H2009 Page 72 Copyright ® 2009 Rovi Corporation. Device & Region Shipments CAGR Blu-ray – Europe, Japan, US 11.6MM 59.9MM 73% NAS - WW 2.7MM 8.6MM 47% WW SP STB 121.6MM 142.6MM 5% Networked Home Audio - WW 6.3MM 24.7MM 58% RHG - WW 28.5MM 36MM 8% Automotive – WW OEM + Aftermarket Headunit 68MM 72MM 2% Emerging/Niche Market Shipments 2009-2012 Sources: ABI, Parks Associates, DisplaySearch, Screen Digest, iSuppli, Futuresource Consulting 2009.Page 73 Copyright ® 2009 Rovi Corporation. CE North America Opportunity in 2010 Opportunity DTV Blu-ray Auto Total Available Market (TAM) 39MM 15MM 18MM TAM Growth from 2009 15% 141% 3% Served Addressable Market (SAM) 21MM 15MM 18MM SAM Growth from 2009 184% 141% 4% TAM = total devices shipped in product category SAM = portion of TAM we can penetrate (i.e., units that have guidance, connectivity and/or media recognition technologies) Sources: DisplaySearch, Screen Digest, Future Source Consulting, iSuppli, Rovi for SAM, 2009 Page 74 Copyright ® 2009 Rovi Corporation. CE Europe Opportunity in 2010 Opportunity DTV DVD-R Retail STB Blu-ray Auto Total Available Market (TAM) 31MM 6MM 19MM 6MM 18MM TAM Growth from 2009 21% 5% -5% 143% -6% Served Addressable Market (SAM) 27.5MM 5MM 16MM 6MM 18MM SAM Growth from 2009 105% 5% -2% 143% -6% TAM = total devices shipped in product category SAM = portion of TAM we can penetrate (i.e., units that have guidance, connectivity and/or media recognition technologies) Sources: DisplaySearch, Screen Digest, Futuresource Consulting, iSuppli, 2009, SAM from Rovi Page 75 Copyright ® 2009 Rovi Corporation. CE Japan Opportunity in 2010 Opportunity DTV DVD-R Blu-ray Auto Total Available Market (TAM) 12MM 3MM 7MM 2MM TAM Growth from 2009 11% 21% 24% -2% Served Addressable Market (SAM) 12MM 3MM 4MM 2MM SAM Growth from 2009 11% 21% 24% -2% TAM = total devices shipped in product category SAM = portion of TAM we can penetrate (i.e., units that have guidance, connectivity and/or media recognition technologies) Sources: DisplaySearch, Screen Digest, Futuresource Consulting, 2009 Page 76 Copyright ® 2009 Rovi Corporation. Summary • Maximize number of devices that embed our software - TotalGuide provides flexible implementation for more products and use cases, including TV, ‘over the top’ and personal content guidance - Sell products to new markets and device types, including automotive, storage products and Blu-ray players • Maximize royalty per device - Offer TotalGuide solution as separate guide products and web services to meet a variety of use cases and requirements and increase sales opportunity - Combine media recognition and connectivity solutions to increase value proposition • Maximize consumer usage - Field updating adds up-to-date features and new content options - Unified content search and discovery capabilities increase user value and advertising footprint Page 77 Copyright ® 2009 Rovi Corporation. Thank you. Copyright ® 2009 Rovi Corporation. The Service Provider Marketplace and Guide Advertising Analyst Day Overview Presented by Tom Carson EVP Worldwide Sales December 10, 2009 Copyright ® 2009 Rovi Corporation. Service Provider Business Copyright ® 2009 Rovi Corporation. Service Provider Business Drivers • Maximize number of subscribers licensed for our technology - Increase the number of subscribers we get royalties on as well as the footprint for advertising • Maximize revenue per subscriber - Create compelling solutions that cause customers to use more of our solutions, thereby increasing our product penetration and therefore revenue per subscriber • Maximize consumer usage - Increase our advertising opportunity Cable Satellite Telco Mobile Key Customers Page 81 Copyright ® 2009 Rovi Corporation. Rovi SP Software and Data Products Interactive Program Guides and Metadata are cornerstones of our offerings Connect • Connected Platform Guide • Passport Guide • Passport Guide DVR Protect Insight • Passport Guide • Passport Guide DVR • Passport Guide for Tru2Way • iGuide • Movie Data • Music Data• TV Data Page 82 Copyright ® 2009 Rovi Corporation. The Rovi Guide Strategy • Passport - 3.5 expect early 2010 deployments in customers of first ad enabled Passport • Primarily targeted to getting new features to existing customers - 2010 releases – 3.6 & 3.7 • Recently announced releases, including whole home VOD • Will target a new larger SP customer with 2010 releases as well as iGuide migrations • iGuide - No plans to add new iGuide customers • TotalGuide - Expect announcements in 2010 Page 83 Copyright ® 2009 Rovi Corporation. Video Subs By Territory Numbers in Millions EMEA APACUS & Canada Latin America TV HHs 128 Pay TVPay TV HHsHHs 112112 Analog Only HHs 22 Digital HHs 90 ROVI SubsROVI Subs 8484 TV HHs 315 Pay TVPay TV HHsHHs 149149 Analog Only HHs 58 Digital HHs 91 ROVI SubsROVI Subs 2424 TV HHs 642 Pay TVPay TV HHsHHs 302302 Analog Only HHs 185 Digital HHs 117 ROVI SubsROVI Subs 11 TV HHs 132 Pay TVPay TV HHsHHs 3030 Analog Only HHs 18 Digital HHs 12 ROVI SubsROVI Subs 11 Approximately 111MM subscribers licensed worldwide Sources: SNL Kagan and Screen Digest market data as of Q3:09. Rovi Subs are as of Q3:09. Note: Rovi’s subscribers by geography may not equal total Rovi subscribers due to rounding. Page 84 Copyright ® 2009 Rovi Corporation. North America: Situation & Trends • Movement to IP - Reduced interest in Tru2way - Emergence of OTT shifting long-term vision to IP platform - TV Everywhere • Usage of the native platform - Cable freeing up bandwidth for new services – driving analog to digital conversions - Enhanced TV Binary Interchange Format (EBIF) platform rolling out aggressively in 2009/10 to leverage broadly deployed native platform and support Canoe advertising and ITV • Increased competitive pressures on Pay TV providers - Cable vs. Satellite vs. Telcos - OTT, specialty devices Page 85 Copyright ® 2009 Rovi Corporation.Page 86 North America Business Opportunities • Increasing digital penetration • Contract renewals • IPG patent-to-product conversions • Entertainment data licensing • Online with TV Everywhere • Deployment of next generation products and discovery apps • IPG advertising • Emergence of EBIF 51.3 56.3 61 64.5 35.1 35.5 35.8 36 5.5 7.6 9.3 10.6 0 20 40 60 80 100 120 2009 2010 2011 2012 NorthAmericaDigitalVideoSubs(inmillions) Cable Satellite IPTV Digital Video Subscribers Source: SNL Kagan CAGR = 6% • 8mm digital sub growth forecasted for 2010 • Rovi licensed subs grew 4mm YTD 2009 (a/o Q3) Copyright ® 2009 Rovi Corporation. Latin America: Situation & Trends • Majority of pay TV HHs still analog - digital penetration of Pay TV – ~40% • Digital cable expected to grow from 4.5MM in 2009 to 11.4MM in 2012, a 36% CAGR and expected to be the primary form of pay TV by 2011 • Operator IPG requirements similar to North American MSOs however there are specific regional requirements Source: SNL Kagan Page 87 Copyright ® 2009 Rovi Corporation.Page 88 Latin America Business Opportunities • Increasing digital penetration • New digital cable launches • IPG conversions • Deployment of Passport Guide, Interactive Applications and regional product enhancements Digital Video Subscribers Source: SNL Kagan CAGR = 24% • 3MM digital sub growth forecasted for 2010 • Rovi licensed subs grew 300K YTD 2009 (a/o Q3) Copyright ® 2009 Rovi Corporation. Europe: Situation & Trends • Digital cable consistently experiencing high pace of growth • Germany and Eastern Europe leading pay TV growth markets • Super fast broadband with DOCSIS 3.0 (IP to the set top box) expected to drive growth and value of “the bundle” • Many operators are increasing investment in digital platform and looking ahead to transition to next-generation platforms - Defensive strategy against IPTV, DTT and OTT - Emerging EU standards, e.g., DVB-T2, HbbTV & Open IPTV forum, require connectivity, leading SPs to respond - Offensive strategy enhancing the “triple play bundle” Page 89 Copyright ® 2009 Rovi Corporation.Page 90 Western Europe Business Opportunities • Patent licensing • Deployment of next generation guide products to SPs • More usage of IP based services opens future product opportunity • Increasing digital penetration • Advertising Digital Video Subscribers Source: SNL Kagan CAGR = 10% • 7mm digital sub growth forecasted for 2010 • Rovi licensed subs grew 7mm YTD 2009 (a/o Q3) Copyright ® 2009 Rovi Corporation. Summary of Growth Drivers • Continued analog to digital conversions worldwide • Licensing opportunities -EMEA and APAC penetration still low • Product opportunities -NA and LTAM IPG conversions -Entertainment data licensing -“6 degrees” discovery applications -International offering Page 91 Copyright ® 2009 Rovi Corporation. Advertising Overview Copyright ® 2009 Rovi Corporation. Rovi Current Ad Platforms i-Guide, ~9MM NAM Homes CE, ~5.3MM US homes, ~5.7MM EMEA Passport 3.x, deploying 2010 V10.2, began deploying Q3’09 Ad revenue share rights in place with over 120MM IPGs worldwide We capture generally 50% of IPG advertising revenues from SP licensees, and more from CE licensees Page 93 Copyright ® 2009 Rovi Corporation. Rovi’s Advertising Opportunity Intellectual Property •Ad revenue share rights in ~121MM IPGs worldwide • Advertising active in ~27MM NAM homes Consumer Loyalty to IPGs •Consumers’ preferred tool for deciding what to watch, decisions that are worth collectively $70B/yr in advertising to TV networks •The IPG delivers reach and frequency on par with broadcast TV, together with rich interactivity, making it a powerful ad platform for traditional advertisers Evolving TV Ad Market •Continued consumer shift towards DVR, VOD and broadband video is challenging the traditional TV ad model •Marketers’ growing need to find other means of reaching TV audiences Rovi’s Ad Strategy: Capitalize on our ad rights on “TV’s Home Page” as TV ad dollars begin to shift into new media Page 94 Copyright ® 2009 Rovi Corporation. Key Success Factors • Measurement - To prove the impact of our ad platform to advertisers • Rich, interactive ad experiences - To deliver an engaging consumer experience - To provide a powerful messaging platform for advertisers • New products & distribution - To lead the market in interactive TV ad capabilities - To influence more consumers • Expanded client base - To extend the business we do with TV and studio clients - To expand into more traditional ad segments (retail, auto, financial, etc.) Page 95 Copyright ® 2009 Rovi Corporation. Broadcast Cable & Entertainment Example Ad Clients Page 96 Copyright ® 2009 Rovi Corporation. Measurement Progress in 2009 \\ SD PHX ODE DAL KC CIN CLE PIT DC MIA BA L HAR NY PHI BOS We have struck agreements with more than 10 SPs to deploy measurement In Q1’ 2010, our strategic partner TNS will begin reporting on our advertising SLC MIN CHAR HART BALT NOLA *Cox markets (SD, PHX, NOLA) may shift depending on locations of MOTO/SA deployments Page 97 Copyright ® 2009 Rovi Corporation. New Insights Derived From Measurement Data Example insights from Rovi set-top data: • 76% of STBs show IPG usage each day • Consumers enter the IPG 10 times per day • They spend over 12 minutes per day in the IPG • Each STB delivers roughly 49 impressions/day The data we’re now collecting shows what we’ve known for years: The IPG is the “killer app” of ITV advertising, with unprecedented reach, frequency and engagement Page 98 Source: From Grace Ascolese, “IPGSessionsbyID_Oct09.xlsx” and “IPGSessionbyID_Oct09_20091208.pptx Copyright ® 2009 Rovi Corporation. Rich Ad Experiences Launched in 2009 Historical text-based click-through experience, available in 14.3MM homes… Features capabilities important to a network advertiser: Watch, Record, Remind Rich portal experience now available in 4MM homes… Features a branded environment important to both network TV and traditional advertisers Page 99 Source: Rovi Internal data Copyright ® 2009 Rovi Corporation. Expanding Our Distribution 27 80+ 110 $10+ Ad-Enabled IPGs Today Growth Through New Ad- Enabled IPG Products Growth Through Patent Licensees Enabling Advertising 35-45 Growth Through Continued Digital Conversion & Other Platforms We are driving higher ARPUs via measurement, better ad experiences, broader customer base Reaching more homes is also a key factor for national advertisers, and a drive of increased ARPUs We’ve begun working to extend our advertising reach to partners outside our product footprint. Page 100 Copyright ® 2009 Rovi Corporation. Expanding Our Advertising Customer Base TV Networks Entertainment Conventional Example Clients ABC, NBC, MTV Sony, MGM, Warner  Brothers Retail, Electronics, Auto,  Financial Key Capabilities Set‐Top Measurement Branded Destinations Advanced Targeting Lead Generation Rovi Opportunity Annual Total Spending $1B $3B >$200B 2009 % of Rovi ad Revenues (est) 90% 20% Digital 5-year CAGR Source: Rovi. Rovi Historical and Projected Adjusted Pro Forma Revenue Note: Legacy Analog includes all analog products (VCR Plus in CE, ACP in CE, SP, and Entertainment). Rise in Digital Solutions Eclipse Legacy Analog Declines $170 $134 $115 $92 $225 $298 $428 $363 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 2007 2008 2009E 2010E 2011E 2012E Legacy Analog Digital Copyright ® 2009 Rovi Corporation.Page 118 Service Provider IPG Drivers • Growth will be driven by analog-to-digital conversion & international opportunities - Rovi has licensed most NA Digital Pay-TV providers; growth should track industry - Of the ~128mm NA TVHHs, ~90mm are Digital Pay-TV (Source: SNL Kagan) - We believe our penetration will rise in a growing market - BSkyB, Sky Italia, Portugal Telecom, UPC, NDS, CANAL Plus – Key recent European deals - Of the 163mm Western European TVHHs, ~65mm are Digital Pay-TV (Source: SNL Kagan) - Rovi European patents primarily apply to Western Europe - Asia, South America have even less Digital Pay-TV percentage share (Source: SNL Kagan) - Interactive advertising leads to opportunity after 2009 International IPG Licensing is Emerging While Domestic Growth Continues Sources: SNL Kagan, Screen Digest, Rovi from 2009. Sources: SNL Kagan, Screen Digest. While primary market segments are slower growing (North America & Europe), European penetration is low. Asia and Latin America are more nascent and include product licensing opportunities. (08-12E) Digital Pay-TV Subscribers CAGR North America 7% Latin America 24% EMEA 10% APAC 26% Digital Pay-TV IPG TAM/SOM 0 50 100 150 200 250 300 350 400 450 500 550 2008 2009 2010 2011 2012 Subscribers(mm's) WW Digital Pay-TV Subs (TAM) Subs. Licensed by Rovi Copyright ® 2009 Rovi Corporation.Page 119 Revenue Split to Resemble Prior Years • Expect total revenue quarterly skew to resemble prior years • Vertical quarterly revenue trends - CE – VCR+ to weigh on first half results, new products to boost second half results - SP – Expect linear sequential quarterly growth - Other – Expect year-over-year gains each quarter • Any given quarter could be affected by large licensing transactions Revenue-by-Quarter Percent of Annual Revenue by Quarter 24% 24% 25% 27% 23% 25% 24% 28% 20% 22% 24% 26% 28% 30% Q1 Q2 Q3 Q4 2008 APF 2009 Forecast Copyright ® 2009 Rovi Corporation.Page 120 Visibility Source: Rovi. Data as of Q3:09. • Service provider • CE: - As long as our IPG patents remain, we would expect to be able to continue licensing • Other: - Data licensing stickiness primarily a function of our ability to maintain our database competitiveness >65% of the subscribers currently covered by our license agreements are contracted through 2013 Visibility is largely a function of patent duration & inclusion in standards 50% of Q3:09 revenue was attributable to Service Providers % of Current Subscribers Under Contract -19% 11% 41% 70% 100% 2009 2010 2011 2012 2013 % Subject to Renewal % Under Contract Copyright ® 2009 Rovi Cor