Sun, 14 Mar 2010 07:37:44 +0000

Chris- Your point is 100% correct if you are Chris Brogan, as you meet a ton of people and have a lot of folks wanting to be in your orbit. But this theory does not work for everyone. First, sometimes when you meet the first time you cannot figure out where the relationship will go, so you need to follow up and explore. Second, since not everyone watches your videos, if you might be encouraging people to be rude. If someone asks for a card at an event and someone says "NO, we really do not have a reason to stay in touch" (I do not mean by saying these words, that would be rude no matter what)... it could offend. Third, I have had tons of experiences where I followed up with people that one could not see the connection who later became someone more meaningful in my life (for business or just being a friend).

I do agree with your premise that there are things in our life we do "because" and challenging the "norms" is important. But to say "It is wrong because we have always done it this way" is just as bad as saying "It is right because we have always done it this way". This is one that I believe still is important even in a busy and digital world. Having a card and providing it when asked makes it easier and more comfortable for the OTHER person. Cards are not about you, it is about THEM. Making people hunt you down on the internet (or even remember your name an hour later) is telling them to do the work.

I think your point is great for people who meet tons of people, ect... but for most people I suggest they carry cards and exchange them freely and then make sure they "own the follow up" and reach out to those they want to reach out to. BUT, do it quickly, as a follow up in a few days can lead advancing a relationship, but if you wait to long you might as well never have even met.

thom